9 Key Points to Keep in Mind While Creating Your Business Website

Your enterprise is obviously aware of the importance of having an business website. The internet sports multiple B2B and B2C touchpoints such as blogs, messaging apps, and social media platforms.  

Your business website serves two purposes: the first- it is a web location from which you can inform the world about your service offerings. Secondly, it acts as a sales pitch to potential customers, letting them know why they should purchase your services and not those of your competitors. Website creation, if done properly, can serve lead generation.  It can subsequently convert leads into sales. 

Business Website Performance  

Website performance can be measured by the following two factors. The first is bounce rate, and the second is lead generation. Here are business website design factors to keep in mind, so that your website is set to boost your reach to netizens.  

1. Bounce rate 

Your ‘ bounce rate ‘ will increase when someone visits your business website and leaves without clicking through to sub-pages. Higher bounce rates affect potential lead generation/sale opportunities. This consequentially results in google decreasing your business website’s ranking in its search results. To circumvent this issue, each menu, dropdown, and screen should be appealing enough to entice users to stay on your site and ultimately click through to the contact/purchase page and subsequently transform from a visitor to a customer. 

2. Lead generation 

Your business website should be built and designed so that whenever someone visits it, everything from the layout to content presentation is done to convert the visitor into a lead or a paying customer. If your conversion rate is low, perhaps you need to take your web design back to the drawing board. Continue reading for a couple of truly effective lead generation secrets. 

To make things even simpler, I have fused my experience in optimal web design into 9 Key factors that positively affect your business website’s bounce rate and lead generation capabilities and cause an influx of customers. 

9 Key Points to Keep in Mind While Creating Your Business  website 

1. Keep it Minimalistic in Design 

Visitors should understand what your site is about within the first few seconds. However, this does not mean that you should cram all your content and info above the first fold. Moreover, business websites with too many image content boxes and other embellishments will also cause slow load ties that further increase bounce rates. 

2. Minimalism Doesn’t Mean Absence 

The other end of the spectrum of an over-crammed business website is a site with next to nothing on its first fold. Global brands can get away with placing just their logo on the first fold, but in the case of us mere mortals, too much cant be left to the visitor’s imagination. Include at least one solution statement for the visitor to understand what product or service your business website provides.  

3. Build Clear and Predictable User Journies 

Creating a business website without a clear understanding of your brand image is a bad idea. A business website with far too many font styles, color palettes, and images alongside far too many ideas proffered can prove very detrimental to your business website. A confusing site translates into a confusing product or service for the visitor. A successful brand offering aims to ease life, not complicating it further. When you design your business website, choose one logo, one typeface, and one color theme to view your site as one coherent and cohesive entity, not the sum of its varying components.  

4. Create an Awesome CTA 

The Call To Action you put on your business website is the first introduction to your business’s products and services to its customers. Use words that are in alignment with your brand persona. Understand your target audience and mold your language to familiarize visitors with your CTA.  

While your CTA should be concise and inform your visitors about what they will get from taking action and the information they need to provide, a good CTA should sound something like- Register now for 50% off on all products.  

It is also notable that form-filling should be kept minimal, and the CTA doesn’t pop up until your visitor understands what product/service you are offering and the value it carries for them.  

5. Use of Content and Whitespace Optimally   

Content plays a crucial role in your business website and your marketing campaign. Just like your CTA, your content also needs to synergize not only with your business offering but also with your target audience. Not only should your business website have quality content, but it should also be presented in a way that is attractive and easily legible. Blocks of text can prove intimidating to a casual visitor and should be interspersed with images/graphics and other visual elements to make it easier on the eye. 

Whitespace on your site’s pages needs to be managed optimally. Utilize white space in such a way that the visitor does not have to sift through block upon block of content to reach necessary information. I advise breaking up text blocks and reducing overall text heaviness for an engaging user experience. 

6. The Quality of Your Images Matter 

Similar to the effect of quality content,  images and graphics you put up on your site should also convey your brand persona or, at the very least, your product/service without the visitor having to read text physically. Images are especially crucial when it comes to eCommerce website design. 

Your enterprise can effectively achieve an increased conversion rate by using better images. Low-quality images are an immediate turn-off, and irrelevant images confuse visitors about what your site wishes to convey. 

7. Clear Navigational Indicators

Navigation issues on your site will kill your business website’s popularity. The age we live in idolizes the concept of “instantaneous.” The visitor immediately abandons anything that takes more than a few seconds to deliver on the internet. If your navigation menu is faulty or, even worse, unclear to the visitor is a massive web design mistake. 

Innovation and creativity are awesome, yet re-inventing the wheel, at least in terms of business website navigation, is not a good idea. Visitors today have become accustomed to a somewhat standard navigation experience across the business website. Imagine how infuriating it would be to visit a business website and cannot find its menu or the search bar. Ensure that the navigation controls of your business website are easy to understand and that they work properly. 

8. Don’t forget your Target Audience 

I have mentioned the importance of aligning your web presence to your target audience using language and imagery. Now let’s talk about customer targeting with a macro view of your business website. You already know that the way your business website looks, feels, and reads will attract a specific type of customer. You just need to make sure that the elements of your business website are in line with the sensibilities of the kind of customer you hope to draw in. 

Some brands have highly professional business websites with muted colors and official fonts, while others play around with high contrast colors and edgy typefaces. Imagine if the mountain dew business website was created with the same aesthetic as Delloite’s business website. Not only would Deloitte be considered frivolous, but Mountain Dew would also lose points on its brand persona of being a fun and adventurous brand. Ensure that your business website speaks specifically to your target customer and doesn’t try to be a people pleaser.  

When you decide on building a business website for your enterprise partnering up with an eCommerce website development company, keep your target audience and your brand image in mind right from the planning stage up to post-launch analysis. Combining these two concepts should provide you with an intuitive and engaging business website that is a pleasure to visit. 

9. Clear mention of Contact Info 

Another common business website design mistake is not mentioning your contact information. Once your visitor has made a purchase decision, it is essential for your site to immediately provide the necessary contact information to maintain the trust factor. Your ‘contact us” page should be easily accessible. Better still, you could display your contact information at the bottom of each page. 

Conclusion 

A potential customer will likely have visited your business website well before utilizing your product or service. Without stellar web design, your business website will end up turning off a visitor even before he has gone through your content and service offerings. A business website is a long-term investment, and your web design deserves special attention. Summing up, it is clear that the lower your business website design’s functionality, the harder it is for visitors to convert into a lead or a customer. I trust that my two cents have been able to steer your business website development initiative to success. Until next time, happy developing!