Landing page, types, and steps to create

What is a landing page?

A landing page is a particular web page that visitors “land on” after clicking a link in an email or a Google, Facebook, or YouTube ad, for example. A landing page is designed with one objective in mind: to direct visitors to the call-to-action button (CTA). 

What Is the Purpose of landing pages?

Landing pages can be used for both marketing and advertising. Marketers employ them for two purposes in particular:

To persuade viewers to make a purchase or provide their contact information to provide visitors with enticing, relevant information or a summary of a product/service to give them appealing, relevant information or an overview of a product/service. So let’s have a look at how to create a landing page.

What do a landing page and a website have in common?

The critical distinction between a landing page and a website is that they focus on the same thing. While websites are created to be explored by visitors, landing pages are made with the sole intent of causing them to do a specific action.

Landing pages, in general, are focused on a single purpose (for example, generating signups) and must be utilized as a part of a campaign (e.g., PPC, paid social, email marketing).

As a result, landing pages are not competing with websites or homepages. Simply put, they are more appropriate when a specific goal or campaign is being launched.

How do landing pages operate in practice?

You must first drive traffic to the landing page to serve its goal. This can be accomplished in a variety of ways:

• Send the landing page to your subscribers by email using the power of email marketing.
• Share a link to your album on social media sites such as Instagram or Twitter (with or without paying for an ad campaign).
• Include a link to the album in a blog post. This could be an excellent time to start a blog if you don’t currently have one.
• Optimize your landing page for search engines by incorporating advanced SEO features to improve your organic (non-paid) search visibility.
• Make a PPC ad.

Different types of landing pages

There are many different types of landing pages, but here are a few of the most common ones:

Long-form: As the name implies, long-form landing pages are just that: long. They contain content designed to persuade visitors to your page to be as well-informed as possible before handing over their money. Training products, health education materials, gym equipment, and real estate investments are examples of long-form landing page use cases.

Short-form: These landing pages have minor language yet appeal to clients moved by visuals, emotions, tales, and intuition. These are great when anything free is offered, like an ebook, a promotional code, or another low-commitment action.

Squeeze pages: landing pages designed to persuade users to provide their email addresses in an opt-in format. Keep the content on this page to a bare minimum to prevent drawing attention away from your offer.

Splash page: A splash page occurs shortly before visitors land on a web page. These can be used to promote a specific offer, a disclaimer, or a press release. They can also be used to require acceptance of terms and conditions or verification (for example, age verification to access a liquor brand’s website). A brief message, a navigation link to whatever the website is promoting, and an exit or opt-out link should be the only items on splash pages. The most popular sort of landing page is a lead capture page.

How to make a landing page step by step?

Here’s a step-by-step guide on building your landing page: let’s have a look at how to create a landing page. 

• Choose a template for your landing page.
• Make a name for your landing page.
• Put your spin on it.
• Include eye-catching images.
• Choose a domain name that is appropriate to your business.
• Check that all of your links and CTAs are active.
• Complete your SEO title and meta description.
• Publish.